STRATEGIC DESIGN®+ Marketing services for the STRONGEST COMPETITIVE ADVANTAGE.
STRATEGIC DESIGN®
STRATEGIC DESIGn INNOVATION process, strategic design process, Southport + New york
1 Strategic Design® Innovation Process, Needs Analysis Research.
- Situation Review.
- Collaboration Meeting.
- Audit.
- Research: Market Analysis & Opportunity.
- Design Brief.
- Second Collaboration Meeting.
2 Strategy, Design, Marketing, Innovation.
- Research.
- Ideation Platform.
- Design Strategy.
- Collaboration Meeting.
3 Design Concepts & Test.
- Concepts.
- Collaboration Meeting.
4 Design Refinements & Test.
- Refinements (presentation).
- Preliminary CAD/Mock-up/Prototype/Engineering.
- Research: Consumer/End User Testing.
- Report (presentation).
- Collaboration Meeting.
- Final Refinements (presentation).
5 Document & Implement.
- Final CAD/Artwork.
- Production/Manufacturing Liaison.
Modules or Turnkey. Strategic design® advantage package, A trade secret.
This is the general overview process. The process is customized for each client and brand's needs. The team also offers the trade secret and proprietary STRATEGIC DESIGN® Advantage Package, a trade secret (from strategic planning to global execution), which was created to help clients eliminate brand competition. Collaboration during the innovation process is paramount in either approach. The cross-functional teams work with your key stakeholders - strategic planning, strategy, research, design, marketing, innovation, engineering, finance, manufacturing, and more - ensuring smooth transitions to your teams, production, and distribution resources. Strategic Design Process in Southport, CT, and New York, NY.
Constant Evolution.
The Innovation Process debuted in 1994 and continues to evolve as it addresses the unique challenges their clients face in fast-moving categories & channels. Strategic Design Process in Southport, CT, and New York, NY.
Clarity, Transparency, and Unmatched Service.
Direct, clear communications during the innovation process and a relentless focus on your needs and objectives. Strategic Design Process in Southport, CT, and New York, NY.