1 Strategic Design® Innovation Process, Needs Analysis Research
- Situation Review
- Collaboration Meeting
- Audit
- Research: Market Analysis & Opportunity
- Design Brief
- Collaboration Meeting
2 Strategy, Design, Marketing, Innovation
- Research
- Ideation Platform
- Design Strategy
- Collaboration Meeting
3 Design Concepts & Test
- Concepts
- Collaboration Meeting
4 Design Refinements & Test
- Refinements (presentation)
- Preliminary CAD/Mock-up/Prototype/Engineering
- Research: Consumer/End User Testing
- Report (presentation)
- Collaboration Meeting
- Final Refinements (presentation)
5 Document & Implement
- Final CAD/Artwork
- Production/Manufacturing Liaison
The Process. Proven...Time and Time Again.
strategic design process
Modules or Turnkey
Collaboration during the innovation process is paramount in either approach. The cross-functional teams work with your key stakeholders - marketing, engineering, and manufacturing - ensuring smooth transitions to your teams, manufacturers, and production resources.
Constant Evolution
The Innovation Process debuted in 1994 and continues to evolve as it addresses the unique challenges their clients face in fast-moving categories & channels.
Clarity, Transparency, and Unmatched Service
Direct, clear communications during the innovation process and a relentless focus on your needs and objectives are non-negotiable. It is just who they are.