Ceiling Fan Marketing & Price Points/Lifestyle Positioning Designs. Strategic Design & Marketing Consulting.
System Ergonomic Parameters, Applied Human Factors and Ergonomics.
STRATEGIC DESIGN® News, Events. Strategic Design Corp. Charlie Merritt and the team are celebrating the Kitchen and Bath Industry Show (KBIS), Co-located with the (NAHB IBS) International Builders Show, on February 27-29, 2024, in Las Vegas, NV. Client brands: Haier/GE, American Standard, Delta, and more. The show is North America’s largest trade show dedicated to kitchen and bath design. Photo via Haier America. STRATEGIC DESIGN® Brands. #strategy #research #design #marketing #innovation #branding
Haier America, Black & Decker Brand: Air Conditioners, Strategy, Brand Packaging Design, Implementation for 34 Products.
Structural Packaging Design, Brand Consulting, Strategy, Research, Industrial Design, Models, Prototypes. Image via Tylenol.
March 29-April 7, 2024, Design Services for the Automotive Industry, Strategy, Research, Trends Analysis, Industrial Design/Marketing Consulting
Heating Pads. STRATEGIC DESIGN® Strategic Design Corp. consulted with Multitech Medical Devices USA LLC (MTI) on Strategy, Research, Design, Marketing, and Innovation for CVS Health on the Accu-Heat Heating Pad Line of 7 New SKUs in Series 100, 300, 500, and 700. These highly successful products achieved increased sales of millions of units within CVS Pharmacy stores.
Fortune 500 Client Industry: Automotive, Energy, Petroleum Refining. Strategic Design Consulting.
Channels are
Shell Stations & Convenience Stores Strategic Design Consulting.
Happy First Day of Spring! Cheering for client friends exhibiting at The Inspired Home Show, March 17-19, 2024, in Chicago, IL. Photo via Inspired Home Show. #strategy #research #design #marketing #innovation #branding
STRATEGIC DESIGN® News, Events. Strategic Design Corp. Charlie Merritt and the team supported the AHR Show in Chicago, Illinois, January 22-24, 2024. For Ashcroft we created, printed, produced, and delivered 20,000 brand-building rulers for hiring events and trade shows. The team has provided research and design services for precision instrument brands like Ashcroft, Honeywell, Microlife, Weiss Instruments, and more since 1994. Photo via Charlie Merritt. STRATEGIC DESIGN® Brands. #strategy #research #design #marketing #innovation #branding
Brand Equity Research, Retail Brand Presence, Packaging Equity Research for New Brand Extensions, Applications to New Products, and NASCAR Race Car Promotions. Photo via Hellmann's.
Apple Juice and Apple Sauce, Discovery Focus Groups, Packaging Structure Design, Design Ideation, Packaging Innovation, Consumer/User Purchase Priorities, Positioning Statements, Bottle Shapes/Materials, and Packaging Design Tonality. Photo via Mott's.
Bloody Mary Mix, Strategy, Research, Successful Packaging Structure Design Development, Industrial Design, and 3D CAD. Image via Mr. & Mrs. T.
STRATEGIC DESIGN® Strategic Design Corp. Helps client brands at the International Landscape, Outdoor Living, and Equipment Exposition, Louisville, Kentucky. This is the largest trade show for outdoor power equipment, lawn, and garden equipment. STRATEGIC DESIGN® Brands, that our team has experience with include The Toro Company, business segments: Golf, Professional Contractor, Underground Construction, Rental & Specialty Construction, Sports Fields & Grounds, Agriculture, Homeowner, Government, and Irrigation. Photo via Toro.
Elevated Sleep Solutions, Inspiration Board 4, Premium, sophisticated fabrics & patterns, velvet and soft cotton, velvet fabric, elegant patterns, premium carrying case, satin fabrics, lightweight knit comfort, memory foam, cooling gel, and natural crushed pearls, bold classic texture, and organic cotton foam.
STRATEGIC DESIGN® Strategic Design Corp. and Charlie Merritt support the Lime Rock Park Trans Am Memorial Day Classic. Photo via Lime Rock
Key Performance Indicator (KPI) Charts for Global Brand Management, Quarterly Financial Reviews. Strategy, Research, Financial Analysis, Graphic Design, Integrated Marketing, Written Text Editing, Chart Printing, Innovation Consulting. Brands include Baileys, Buchanan's, Captain Morgan, Cîroc, Crown Royal, Don Julio, Guinness, J&B, Ketal One, Jonnie Walker, Smirnoff, Tanqueray, and Windsor Reserve. Photo via Diageo.
Congratulations to Dove for Winning My/Our Vote for the Best Super Bowl Commercial Messaging. We celebrate and support all women, “Keep Her Confident,” Body Confidence in Sports, and Dove Self-Esteem Fund. Image via Dove/Unilever.
STRATEGIC DESIGN® Strategic Design Corp. attended and supported client brands at the Newport International Boat Show, in Newport, RI. The Newport International Boat Show (NIBS), one of the country's largest and most prestigious boat shows, spans over thirteen acres of historic downtown Newport. Strategic Design Corp. has experience with Boston Whaler, Kenyon, Mercury, Motorola, OMC, Interlux Yacht Finishes, Raymarine, and Sea Ray/Brunswick Corp. Photo via Sea Ray.
Form and Function: The Sunbeam Health at Home Moist Heating Pad Controllers – with advanced technology, smart, auto-off controls with four temperature settings fit comfortably in the palm of your hand and enjoyed most of the market share – Selling Over 34 million Units - throwback Thursday success series. The primary Strategic Design Corp. Industrial Design team members included Charlie Merritt, Doug Grambush, Steve Jones, Rich DeFilippo, and Bill Chura. Sunbeam: Digital Heating Pad Controllers, Industrial Design, Ergonomics, Prototyping. Services provided: Strategy, research, industrial design, new product development, ergonomics/human factors, three different appearance models, and rapid prototyping. Patented wire technology by John W. Weiss and produced by MTI, Michael Yang, and his team. Photo by Anatoly Loshmanov for Charlie Merritt. STRATEGIC DESIGN® Brands. #strategy #research #design #marketing #innovation #branding
Ingersoll Rand Cyclone (Lightning) Grinders Strategy, Research, Industrial Design Innovation, Ergonomics, Human Factors, Naming & Nomenclature, Color-Coded Labels, and more. Sales increased by 165%, new product development time was cut from 3.5 years to 12 months, cost reductions improved profit margins by 200%, and market share tripled. The teams at Ingersoll Rand and Group 4 received and shared recognition awards from the Industrial Designers Society of America - Special Mention for Good Design Innovation - and recognition press in The New York Times, The Los Angeles Times, The Wall Street Journal, The Corporate Design Foundation 23-page case study article, Caterpillar Today publication of the employees of CAT, Best Products of the year in Business Week Magazine, A McGaw-Hill Publication, and featured in the Ingersoll Rand Annual Report Investor Relations story for stockholders.
Charlie Merritt’s team at Strategic Design Corp. was retained for two projects by Roche (Hoffmann-La Roche) for Pharmaceutical Structural Packaging Design, Drug Delivery Systems, Strategy, Research, Industrial Design, Human Factors, Innovation, and Prototypes. Services were provided by the team members in Southport, CT; New York, NY; Irvine, CA; and Atlanta, GA. Photo via Roche.
Home Fragrances & Air Fresheners, Strategy, Research, Created Six New Structural Packaging Design Solutions, Glass Forms, Closures, Models, and Prototypes. Image via Strategic Design Corp.
Electric Assembly Tools
Fortune 500 Client Industry: Health Care, Pharmacy.
Channels are
CPAP CoolFlex Pillow, Therapeutic Cooling & Soothing CPAP Comfort. Congratulations to our client friends at Contour Products on the success of the new innovative Contour CPAP CoolFlex Pillow. The pillow features a revolutionary FlexZone and provides users with therapeutic cooling & soothing comfort. Services provided: strategy, research, industrial design innovation, human factors, ergonomics, brand language inspiration, and new product development CAD. Photo via Contour Products Inc. STRATEGIC DESIGN® Brands.
ePatch Electronic Heat Therapy Patch Designs.
Hand Torches, Strategy, Research, Industrial Design, Innovation, 20 Gas Match Concepts, Child Safety Mechanisms, and New Product Development. Image via BernzOmatic.
Strategy, Research, Brand Identity, Label, and Packaging Design for Six Packs with Line Extension Marketing Consulting.
Structural Packaging Design, Brand Consulting, Strategy, Research, Industrial Design, Models, Prototypes. Image via ReaLemon.
Strategic Design Corp. has developed over 120 Rubbermaid products including Storage and Organization Containers, SUV Storage, Shelving, Housewares Products, Bathroom Caddies, Hardware Products, Cleaning Products, Brushes, Brooms, Pails, and more. Photo via Rubbermaid.
Charlie Merritt provided Liquid Nails® and other adhesives marketers and manufacturers (3M, Elmer’s, Loctite/Henkel), with Strategy, Research, Brand Identity Architecture, Brand Positioning, Packaging Design, Merchandising Design, and Brand Consulting. The Liquid Nails® Brand is the most recognized brand in construction adhesives, offering a full line of products formulated to offer the best possible performance for a given project. Image via Liquid Nails.
Fortune 500 Client Industry, Home Equipment, Furnishings.
Channels are
Rubbermaid Bird Feeder Line of 35 Products. Strategic Design Consulting.
Fortune 500 Food Consumer Products. New Product Development, Innovation, Research, Large Group Multiday Ideation Sessions, Brand Identity.
Ingersoll Rand D Series Automotive Assembly Tools Won the Gold International Design Excellence Shared Team Award with Group 4. Strategy, Research, Industrial Design Innovation, Ergonomics, Human Factors, Marketing, New Product Development. Strategic Design Consulting.
We have had the opportunity to provide new product development innovation consulting services to many brands within the personal care category, Fast Moving Consumer Goods (FMCG), and Consumer Packaged Goods (CPG) including Schick Xtreme® 3 Razors. Services provided include strategy, research, new product development innovation consulting, naming, and consumer research focus groups - with J. Walter Thompson Worldwide - the advertising agency of record - to test positioning tagline statements and new product development and global packaging designs for Schick Xtreme® 3 Disposable Razors. Image via Charlie Merritt/Schick.
Ingersoll Rand D Series Automotive Assembly Tools Won the Gold International Design Excellence Shared Team Award with Group 4. Strategy, Research, Industrial Design Innovation, Ergonomics, Human Factors, Marketing, and Innovative New Product Development.
Liqueurs Strategy, Research, Design, Marketing, and Innovation Consulting.
Elevated Sleep Solutions, Inspiration Board 5, Organic, eco-friendly & safe, organic ultra-soft cotton, linen fabric, bamboo fabric covers, organic textiles, cotton-filled products, contour gel memory foam, organic textiles and simple patterns, and safe, organic wool covers.
Elevated Sleep Solutions, Inspiration, Lifestyle, inspired by life, home decor, calming and minimalistic, relaxed palettes, contemporary styles.
Brand and Packaging Design Consulting.Successful Throwback Thursday. Photo by Dorothée Ahrens for Charlie Merritt.
FJ Golf Gloves & Golf Sock, Strategy, Research, Brand Identity Design, Packaging Design, Merchandising Design, Design Services Consulting. STRATEGIC DESIGN® News, Events. Strategic Design Corp. Charlie Merritt and the team supported the PGA Golf Merchandise Show in Orlando, Florida, January 23-25, 2024. The team has provided research and design services for golf brands like FootJoy, Spalding, Top-Flite, Toro, and more since 1994. Photo via FootJoy. STRATEGIC DESIGN® Brands. #strategy #research #design #marketing #innovation #branding
STRATEGIC DESIGN® News, Events. Strategic Design Corp. Charlie Merritt supported client friends at World of Concrete 2024, Jan. 22-25, Las Vegas Convention Center. Design Services for Construction and Demolition Tools, Material Handling, and Safety Equipment. Our team members have designed products over the past 40 years for Ingersoll Rand, ARO, 3M, Stanley Black & Decker, DeWalt, Bostitch, Craftsman, Honeywell, Doosan, Fiskars, John Deere, Mack, Caterpillar, SKIL Bosch, Toro, Husqvarna/Jonsered Chain Saws, and more. Image via Charlie Merritt. STRATEGIC DESIGN® Brands. #strategy #research #design #marketing #innovation #branding
Strategy, Research, 20-page Marketing Brochure Design with Attorney Bios for a Leading Law Firm, Writing, Photography, Printing, and more. Successful Throwback Thursday. Photo by Anatoly Loshmanov for Charlie Merritt. #strategy #research #design #marketing #innovation #branding
Elevated Sleep Solutions, Inspiration Board 2, High Tech, smart textiles, 3D printed textiles, elastic silicone fiber, breathable mesh, hyper-elastic polymer, ceramic coated fabric, embedded light fibers, neuro fabric, and cooling gel.
I’m excited to share that my son Robert Merritt and my daughter-in-law Lucy Blagg are going into the studio tomorrow (April 17, 2024) to record their debut album! They created a fundraising page to help offset recording costs and are making great progress toward reaching their goal. If you’re interested in learning more, the page has more information about the project. Thanks for your support! https://www.gofundme.com/f/butterfly-musics-debut-album-and-tour?utm_campaign=p_cp+share-sheet&utm_medium=social&utm_source=facebook&utm_term=CP_SSS_variant
Elevated Sleep Solutions, Inspiration Board 3, Lifestyle, inspired by life, home decor, calming and minimalistic, relaxed palettes, and contemporary styles.
Fortune 500 Client Industry, Industrial Machinery, Forestry.
Channels are
Husqvarna + Jonsered Professional Chain Saws Research & Development Designs.
Titanium-Coated Four-Blade Razors, Strategy, New Product Development Innovation Consulting. We have had the opportunity to provide new product development innovation consulting services to many brands within the personal care category, Fast Moving Consumer Goods (FMCG), and Consumer Packaged Goods (CPG) including Schick Quattro® Razors and Schick Xtreme® 3 Razors. Services provided include strategy, research, new product development innovation consulting, naming, focus groups - with the advertising agency of record - to test positioning tagline statements and new product development for Schick Quattro® Razors and global packaging designs for Schick Xtreme® 3 Disposable Razors. Image via Charlie Merritt/Schick.
Keeping You Warm. The Strategic Design Corp. Teams have been working with Biddeford Blankets, Cannon, CVS Health, Pillowtex, Ralph Lauren, Sunbeam, Walgreens, Walmart, and more since 1994. Experience the adjustable warmth of a therapeutic blanket. Snuggle up under the warmth of a soft and cozy throw. Enjoy the comforting warmth of a heated mattress pad. The controllers have the latest innovations in technology.
Ingersoll Rand 2131 Impact Wrench Won the Gold International Design Excellence Shared Team Award with Group 4. Strategy, Research, Industrial Design Innovation, Ergonomics, Human Factors, Marketing, and Innovative New Product Development.
Charlie Merritt and the Strategic Design Corp. team worked with the H.E. Butt Grocery Company, H-E-B Own Brand Development in San Antonio, Texas, to research and design the Structural Packaging for their line of All-Natural Salsa. Salsa Picante Hot, Salsa Picante Mild, Cilantro Salsa Picante Medium, Lime & Garlic Salsa Picante Medium, and Habanero Salsa Picante Extra Hot. H-E-B Salsa is the packed-in-Texas dip that serves up the perfect combination of zest and fresh taste. Bursting with flavor, it's perfect for adding to fajitas, burgers, enchiladas, soups, salads, and more. Services provided: Design Needs Analysis Packaging Research for Understanding. Visited many retail stores for shelf audits in Texas, while obtaining package samples. Searched patents in Washington D.C. via an Intellectual Property law firm for packaging shapes, sizes, and closures. Collaborated with food and ingredient suppliers like Van Der Walle Farms, and San Antonio Farmers to review glass suppliers, metal caps, labeling, and packaging filling line needs. Worked with food brokers, and brand-building partners like Daymon Worldwide for input. Created lifestyle image and marketing positioning visuals to build team consensus. Designed thirty (30) compelling and festive structural packaging concepts to meet client criteria. Refined structural packaging design based on client approval. Developed full-scale package models for form and size studies. Created clear Lucite models, and prototypes for production.
Product, Packaging, and Brand Design Consulting Experience. Image via Thermos.
Ingersoll Rand Mining Equipment, S&S Coal Scoops. Strategy, Research, Industrial Design, Applied Human Factors, Seating Design, Operator Compartment Controls. Strategic Design, Operator, and User Interface Design. Prototype model development for client presentation in Virginia.
Treadmills, Strategy, Research, Industrial Design, Human Factors, User Experience, and New Product Development for 5 different treadmills.
Product Industrial Design Consulting, New Product Development, Strategy, Research, and Innovation. Image via The First Years.
Fortune 500 General Merchandisers. Congrats to our global client teams for successful sales of the New Equate™ by Walmart, Targeted Pain Relief Heating Pads. The patented technology is engineered for user comfort in 30 seconds or less and provides relief from back, menstrual, arthritis, and muscle pain. Strategic Design Corp. Teams have provided services for Walmart partners including Strategy, Research, Packaging Design, Brand Identity Design, Graphic Design, Merchandising Design, Product Industrial Design, Design Engineering, Marketing, Innovation, and more.
The Sunbeam Mixmaster Hand & Stand Adaptable kitchen mixers, with 6-speeds and 210 Watts of power, are some of the best-selling mixers of all time- throwback Thursday - with millions of units sold to happy consumers. The primary Industrial Design team members included Charlie Merritt, Doug Grambush, and Art Martin. Sunbeam + Oster: Mixmaster Hand & Stand Adaptable Mixers, Strategy, Research, Industrial Design, Prototypes. Services provided: Strategy, research, industrial design, human factors, user experience, new product development, ten-year design language, and working prototype models. Team members supported client friends for the 28th year at The Inspired Home Show, March 4-7, 2023, McCormick Place, Chicago, IL. Design Services for Home + Housewares, Clean + Contain, Dine + Décor, and Wired + Well. Photo by Dorothée Ahrens for Charlie Merritt. STRATEGIC DESIGN® Brands. #strategy #research #design #marketing #innovation #branding
Celebrating Earth Day 2024 today and this week from The Pavilions at Penfield Beach (Penfield Pavilion), Fairfield, CT USA on Long Island Sound. An annual celebration honoring the achievements of the environmental movement and raising awareness of the importance of long-term ecological sustainability. Photo via Charlie Merritt. STRATEGIC DESIGN® News, Events. Strategic Design Corp., STRATEGIC DESIGN® Brands. #strategy #research #design #marketing #innovation #branding
Fortune 500 Client Industry: Home Improvement, Specialty Retailers.
Channels are
Ceiling Fans Research & Development for 8 Product Designs.
Happy National Industrial Design Day! March 5th. Thanks to the Industrial Designers for contributing to this Rubbermaid design program: Art Martin, Charlie Merritt, Rich DeFilippo, Bill Chura, Doug Grambush, Steve Jones, Jeff Mullaly, and Eric Beyer for the first model/prototype. Other team members: Janet Leonard and Kristine Grunsted. Rubbermaid/Carex Client: Darren Horst, Keith Brightbill, Shiva Dhanapal, and more. Rubbermaid: Overbed Tables, Strategy, Research, Industrial Design, Ergonomics, Human Factors, Engineering, New Product Development. #strategy #research #design #marketing #innovation #branding #NationalIndustrialDesignDay!
Fortune 500 Client Industry: Durable Medical Equipment. Strategic Design Consulting.
Channels are
Overbed Tables, Adjustable, Convenient, Multipurpose Designs.
Fine Writing Instruments. Global Brand Packaging/Merchandising System, Research, Design Development Consolidation Strategy for 750 Products. Reduced costs by 40%, in 60,000 stores, within 140 countries. Photo via A.T. Cross.
Elevated Sleep Solutions, Inspiration Board 6, Contemporary, modern & stylish, premium pillow fillings, Bently patterns, copper infused, modern bedroom, cooling leg wedge, layered foam, bedroom color scheme, neck relief firm foam, and modern wallpaper.
Fortune 500 Food Consumer Products. #1 Premium Imported Cookie Line of 20 SKUs, Sales Increased 16% in the first 26 weeks via upscale, premium, and appetizing brand identity design with MNA Creative. Unified, on-shelf brand blocking is easier for consumers to find.
Fortune 500 Food & Drug Stores. Congratulations to our global client teams on the successful sales of the New Walgreens Fast-Heat Plush Therapy Blankets. Satisfying thousands of new happy customers each week. Easy-to-operate, Ergonomic Controller Industrial Design, Design Engineering, Prototyping, and Production Tooling CAD by Strategic Design Corp. The Therapy Blanket delivers soothing heat to relieve muscle tension. The machine washable design is specially calibrated for temperature consistency and accuracy, providing even heat throughout the entire wrap.
ePatch Electronic Heat Therapy Patch Designs.
Elevated Sleep Solutions, Inspiration Board 1, Natural, comfort-oriented, silky smooth, waffle woven fibers, quilted effect, wood neck support, tweave dura stretch fabric, natural look fibers, bamboo fibers, and understated comfort.
ePatch Electronic Heat Therapy Patch Designs.
Best Health Gourmet Soda - Successful Throwback Thursday - Retro Brand Identity increased 1st-year sales by 62%, won Beverage Packaging Design Finalist Award. Gourmet Soda Line (Raspberry, Vanilla Cream, Diet Cola/Twist of lemon flavor, Black Cherry, Diet Triple Berry, Root Beer). Working closely with Brooklyn Bottling senior management, Strategic Design Corp. developed the retro brand identity and label design system commemorating and celebrating the 6oth anniversary of the Best Health brand. Drawing from extensive research conducted with the Brooklyn Historical Society, the restaged look successfully captures and reflects the heritage of Brooklyn's proud past. Photo by Strategic Design Corp.
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