​Strategic Design® - At its Core

At Strategic Design®, the core values drive their mission to create impactful solutions for their clients.


1. Client Service: Their unwavering commitment to serving clients is at the heart of everything they do. They listen, collaborate, and tailor their approach to meet their unique needs.


2. Collaboration: They thrive on teamwork. Their seasoned professionals work together seamlessly, leveraging diverse expertise to craft exceptional designs and strategies.


3. Integrity: Trust is paramount. They uphold the highest ethical standards, ensuring transparency, honesty, and reliability in all their interactions.


4. Strategy: They are not just about aesthetics; They are strategic thinkers. Their focus is on elevating brand positions, identifying fresh product opportunities, and addressing user requirements with smart, feasible solutions.

Strategic Design® navigates the dynamic landscape of global brands, ultra-competitive markets, and ever-evolving consumer preferences. Their dedication lies in creating innovative, enduring solutions that give clients a powerful edge.​​​

Strategic Design Corp. Southport, CT USA

Strategic Design Corp. Tower 49, New York, NY

home​

design services for the STRONGEST COMPETITIVE ADVANTAGE.

​​​​​​​​​​​​​​​​​​​​​​​​STRATEGIC DESIGN®​

 Charlie Merritt, President of Strategic Design Corp.

​STRATEGIC DESIGN® STRATEGIC DESIGN Corp.​​​

Strategic Design Corporation was founded in 1994 and has become a renowned, award-winning global design and marketing consultancy. They assist clients across various industries, from venture-backed start-ups to Fortune 100 companies. Their reputation for excellent client service extends worldwide, and they have been featured in business journals, conferences, trade shows, and design award announcements.
Strategic Design’s work is evident in the products found across major channels and categories. You will encounter their memorable branding, functional and sustainable packaging, and innovative product designs crafted by their team of researchers, designers, and engineers.

​Leadership 

Charlie Merritt, the President, and Chief Executive Officer, leads Strategic Design’s headquarters group of 12 people. With a background in Industrial Design and Marketing from Syracuse University, he oversees a talented team of 118 professionals. This team includes designers, strategists, researchers, engineers, marketers, and innovators. Their expertise spans various domains, including:

  • Advertising & Marketing
  • Research & Design Development
  • ​Brand Development, Strategy, and Identity
  • Graphic Design & Packaging Design
  • Industrial Design & Design Engineering
  • New Product Development
  • Human Factors and Ergonomics
  • Merchandising Design
  • Intellectual Property, Trade Dress, Patent & Trademark Law
  • Innovation and Materials & Color Expertise and more.​

Strategic Design’s collaborative approach ensures that project teams are tailored to specific needs and goals. Their focus is on delivering world-class solutions that drive client success. Transparency and proven processes are at the core of their strengths.

strategicdesigncorp